Business

Go Cycling

Multi-channel, flexible and scalable activation campaign to increase cycling.   First conducted in Amsterdam’s business district, Zuidas, to tackle mental health Created to provide flexible, scalable cycling stimulation campaign brand Partners of first activation: Hello

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Every-Bike

Get a bicycle whenever you need in every major city We believe access to the bicycle should be a basic human right. We want to remove all barriers to getting a bicycle when you need

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Nikita Lalwani

Just four years ago Nikita Lalwani, a instrumentation engineer from Baroda, India, decided to start commuting by bike, mainly because public transit and car traffic took way too long. By founding CyclingCities in 2014 she

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We Bike The City

We’ve launched ‘We Bike The City’ – a new self-guided cycling route – to show how Amsterdam is building a city of the future and cycling’s role in this. Connecting opposites, in this route you

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Bike & City

Bike & city is the cultural event about about cities, cycling and bicycle culture in Amsterdam, and the rest of the world. The event is held bimonthly in cooperation with cultural hotspot, Pakhuis de Zwijger in Amsterdam.

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Bike to Work

Biking to work works!   How do you inspire a country -that already sees itself as a cycling culture- to cycle to work more often? We’ve had to go deep on understanding the behavioural dynamics

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Tell Me Why

You knew it all along, burdened by a web of fear How did it get so dark, you had me where you wanted from the start You really took your time, in breaking me bone

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