Our Approach
Hard infrastructure matters. But lasting cycling change starts with the people who will use it.
If people don’t feel safe, don’t know how to ride or don’t see themselves represented, the cycle lanes stay empty. That’s why we build the awareness, access, confidence, and community culture that allow cycling to take root.
Together, these four components form the human infrastructure needed for lasting cycling change.
OUR VISION & OUR MISSION
Our vision is to strive for a future where every family in every city can cycle – and where that simple act transforms their lives.
Our mission is to transform the health, freedom and opportunities of families in cities by making cycling possible for those who need it most.
OUR THEORY OF CHANGE
Increased cycling awareness, knowledge, access, skills and positive attitudes of the public leads to higher demand for cycling investment. Programmes and initiatives to support cycling uptake also enable more people, particularly those with higher social, economic and cultural barriers to cycling, to be empowered by this reliable, efficient, sustainable and healthy mode of transportation.
WHERE WE FOCUS OUR IMPACT
Equity – Women & Caregivers
Everyone deserves to move around their neighborhoods confidently and safely. However, despite a large desire from women to start cycling, 76% of women never do. This is because streets and transport systems have often been designed without them in mind, in some cases, they have effectively been designed out. Achieving equitable cities means ensuring that women are not only included, but actively shaping their surroundings.
Health – Youth & Children
Early habits shape lifelong health, yet this foundation is often missing. Globally, 81% of children aged 11-17 are not active enough according to WHO guidelines, Supporting children to be active from a young age helps build behaviours that carry into adolescence and beyond, reducing the risk of poor physical and mental health later in life.
Community Engagement – Grassroots organisations
Today, 56% of the global population lives in urban areas, a number expected to rise to nearly 70% by 2050, making local community leadership essential in shaping cities that work for people rather than just infrastructure. Grassroots organisations create the social support systems that help cycling grow and stick. They build momentum from the ground up, turning individual action into collective movement.
ANNUAL REPORT
Every year we report on our achievements, impact & learnings of the last 12 months, and outline our ambitions for the future. Learn more about us through our 2024 annual report.
Partners
Our partners are crucial to our mission, helping us scale our programmes, and sharing knowledge and resources to develop our research and network capacitation.
In 2023 we have worked on projects supported and funded by:
In 2023 we collaborated on project and advocacy efforts with:
We are proud members of the following groups and coalitions:
Past partnerships include:
