WAVE: cycling stimulation through experience

BYCS launches a new adaptable, scalable program with the potential to drive cycling among young people all over the globe

Cycling plays an essential role in helping young people to stay active, healthy and fit. It also helps them to improve their engagement with education and to access more professional opportunities. That’s why we’ve launched WAVE; a new customizable service to stimulate young people to start cycling through attractive cycling experiences. Our first activation is now live and WAVE is now open to be adopted by cities, educational institutions or any organization working with young people, in any part of the world.

ROC Bike Rides
The starting point for WAVE is the ROC College Zuid in Amsterdam, where students in their late teens undertake a number of courses. ROC had identified a challenge that there was an extremely low percentage of the students cycling to college. They asked BYCS to help address this. Cue WAVE. As the majority of ROC students have a poor connection to cycling, our first step was familiarising them with cycling and making the connection between that and their interests and values. We did this through an interactive bike ride, guided by young BMXers, that highlighted locations of interest to them.

The first group of students to participate were studying Event Production. To tie cycling to their study material, we combined the bike tour with a tour of one of the most famous event locations in Amsterdam; the Westergasterrein, in the west of amsterdam. At the end of the tour, we asked the students to fill in a short online questionnaire, to gather insights that we could build on during the pilot.

 Group of WAVE at the Westergasterrein 

Students cycling during the ROC bike rides

Wave + Swapfiets 
The next step in the campaign starts next week and will see students experience cycling by themselves. That’s where WAVE + Swapfiets comes in. Swapfiets is a dutch bike sharing system, and to really immerse the students in the cycling lifestyle, we partnered up with them to give away 35 bikes for free for ten weeks.

During the ten weeks we will ask the students to take part in cycling challenges, and share their experiences with us. To get the students on board, we produced flyers and a video for in the school halls, leading to the WAVE website. Also, we went to the ROC to actively recruit students for this pilot (as seen in the pictures below). The insights we gather during the ten weeks will be used to shape new pilots within WAVE.

WAVE in school
Wave promotion in the school halls 

WAVE has been adapted to work best for ROC’s needs. The program can be refined and applied in different contexts, taking into account student needs, age, communications channels and local cultural connections.

“WAVE is an adaptable program, that we can tailor to fit your needs. Wherever you are in the world, and whether you work for a school, council, or a business. If you’re looking to get young people active, we can help you achieve your goal.”

– Norbert Mol, BYCS programmer

WAVE recruitment
Recruiting students for WAVE+Swapfiets

Contact us now to discuss how we can adapt WAVE to suit your organisation’s situation.

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WAVE is a project carried out for Ministerie van Infrastructuur en Waterstaat and in cooperation with Gemeente Amsterdam, Hello Zuidas and Green Business Club Zuidas. The bikes are provided by Swapfiets.