Craig relocated to the Netherlands in 2023 and has been immersed ever since in the freedom of mobility that the city of Amsterdam offers his family and his community. A distinct change from the cycling experiences he was used to on the daily cycle commute and mountain biking in the Pennine hills of the UK.
Prior to BYCS, Craig worked for National Governing Body ‘British Cycling for 13 years, holding the role ‘Head of Community Programmes’. Leading a suite of the UK’s largest volunteer cycling programmes designed to remove barriers, change behaviours and enable sustained cycling for specific demographics of people. Craig is passionate about ensuring cycling is a realistic choice for every family in their community.
Craig’s role at BYCS is focused on leading our communications and fundraising strategies, ensuring both are connecting people to purpose and aligned with our goals. Craig enthusiastically amplifies our voice across platforms and audiences, representing BYCS wherever possible. If these areas are something you would like to chat about, please get in touch!