Ze Lobo only recently became the Bicycle Mayor of Rio de Janeiro, but unofficially he is already fulfilling that role for many years. With the organisation Transporte Ativo they are promoting active modes of transport like cycling, rollerskating and walking since 2003. Zé thinks more and better connected cycling infrastructure is the key to get more people on bikes and to have less accidents on the road.
He is working with all kind of partners, for example he worked on a campaign together with the Dutch Embassy on cycling during the Rio Olympics and recently guided policy makers from big Brazilian cities to Velo-City in Arnhem-Nijmegen. This year Rio de Janeiro Hosted the Velo-city Conference and Zé was the Program Director. Also check out his blog on the infrastructural benefits for cyclists after the Rio Olympics here.
What is your mission?
To make cities friendly and pleasant for cycling.
What are the obstacles you are facing?
The highly motorized minds of our technicians and politicians.
What is your next step?
One pedal stroke after another, never stopping or giving up the fight to widely implement cycling in Rio.
What can other cities learn from your city?
We can always learn a lot from each other, specially with different cultures and behaviors.
Would you like to have a Bicycle Mayor in your city too?