Born and raised in the Netherlands, Mona remembers her early years cycling before she could even properly walk. Despite being practically raised on a bicycle, Mona’s transportation narrative took a turn when she moved to Egypt at the age of eight. In a car-centric country where even public transport is limited, Mona gained firsthand insight into the challenges of transport poverty, an experience that completely reshaped her perspective on how mobility, and the lack of it, shapes people’s lives.
With a Bachelor’s degree in Communication Science and a Master’s degree in Health Education & Health Promotion, Mona brings a world of curiosity and interest about human behaviour to her role at BYCS. Her fascination with changing health behaviour and the science behind it started during her studies and early career. Why do we do what we do? How do small choices shape our lives? And how can our environments nudge us toward better habits? These are all questions that keep Mona up at night (literally!).
Now, as Marketing & Communications Manager at BYCS, Mona channels her curiosity into sharing real stories about people and cities. She hopes to show how bicycles can help children move independently, support women in their caregiving journeys, and help communities grow stronger together. For her, cycling isn’t just a way to get around – it’s a way to connect, care, and make cities more human.