SHI­FT: Zuidas

October 10 – 7:30 @ CIRCL

Breakfast For The Mind

BYCS hosts public event to explore the relationship between business, cycling and good mental health

World Mental Health Day takes place on 10th October. With 1 in 4 of us suffering from mental health issues in our lives, and many more dealing with stress daily, the day is a timely reminder to change that. It’s a chance for everyone to explore ways to improve their own mental health, as well as to work together to identify solutions that can support more people to deal with or mitigate against poor mental health.

This year, BYCS will be hosting a breakfast event to connect mental health, cycling and business at Amsterdam’s international business district, Zuidas. A number of leading studies have identified how cycling improves mental health. And there is a direct connection between good mental health and good business: employee productivity and engagement increases and sick days and presenteeism decreases.

Join us to explore these connections in more detail and to ask how can we apply this knowledge to improve individual and business success.


Ione Avila-Palencia (ISGlobal)

  • The Institute for Global Health (ISGlobal) recently concluded that cycling is the mode of transport associated with the greatest health benefits: better self-perceived general health, better mental health and fewer feelings of loneliness. Ione will share insights from the research they have undertaken.

Laura Hakvoort (Municipality of Amsterdam)

  • The project ‘De Bewegende Stad’ (The Moving City) from the Municipality of Amsterdam is combining the knowledge and skills around spatial design and exercise behavior into one integral and learning approach for all residents of Amsterdam. Laura will discuss how this can be applied to mental health.

Janna de Graaf (SHIFT Gedragsverandering)

  • SHIFT is a team of behavioural scientists with a fresh perspective mainly focused on the fields of road safety, sustainable mobility, waste and climate adaptation. They distinguish themselves through their creative translation to practice. Within SHIFT Janna focuses mostly on sustainability and mobility. Janna gets happy when environments and humans match together for a better world; she likes it when things grow.

Following the presentations, we will have a short discussion about the subjects raised. Here, the speakers will be joined by experts in mental health in the workplace: Leonie Stekelenburg from Mindfulbizz and Mascha Mooy from Bye Bye Burnout.


Adam Stones (BYCS)

Circl: Gustav Mahlerplein 1B, 1082 MK Amsterdam

7.30 am – Doors open and light breakfast ready
8.00 am (sharp) – Start program
9.30 am – Take a coffee to go and off to work



The event will also discuss the new awareness and activation campaign from BYCS called ‘Go Cycling’, which launches that week in Zuidas and aims to encourage more people to ride a bike every day for their health. More info coming soon.

This event is the first in a new series from BYCS called Shift! – the series will focus on how we can accelerate the transformation of our towns and cities. Events will take place around the world and involve leading thinkers and speakers from all aspects of society.

Shift!: Zuidas is held in collaboration with Circl, the groundbreaking pavilion created by ABN AMRO to explore the sustainable economy.

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