Protected: Supporting Cycling Cultures in Latin America
BYCS has been working alongside the World Bank, supporting their objectives to promote active travel in the Latin American region. BYCS’ role focuses on increasing awareness of the benefits of cycling and supporting the development of a regional, multisectoral network engaged in the promotion of cycling as a solution to several challenges posed by urban mobility in cities across the continent.
Challenge and Opportunity
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Supporting Cycling Cultures - Theory of Change
Through engaging target audiences on the topic of active mobility and positioning cycling as a convincing beacon for urban transformation, the initiative aims to increase awareness around the benefits of cycling to key stakeholder groups and strengthen local cycling cultures.
Action
The Latin America Cycles knowledge exchange initiative, supported by the South South Knowledge Facility. Creation of a holistic advocacy and communications to mobilise participation, sharing learnings and hihglighting underrepresented voices through two bespoke campaigns (‘Why I cycle’).
Bicycle Architecture Biennale in the Latin American context, in collaboration with the World Bank, the Preuvian Misitry of Culture, and citizen observatory Lima Como Vamos. Leveraged the exhibition to promote cycling among citizens of Lima and local decision makers.
World Bike Forum 11 in Manizales. Culmination of the Latin America Cycles initiative, launching the PLAMOBI cycling knowledge platform for Latin America with the World Bank that will continue to be developed in coming months.
If you would like to speak with BYCS about the opportunity of working with or supporting this project please get in touch.