Jara Israels

Jara is our in-house behavioral change psychologist. With a great love for people and figuring out why they do what they do, she watches, listens and learns. Jara really feels like she was born on a bike and also really loves being in nature. The pureness and growth that it radiates. Nothing is ever fixed or there to stay the same. That’s what she likes to see in people as well.

Never stop evolving, never stop learning, always see where a new road might take you! At BYCS, Jara uses her knowledge of behavioral psychology to coordinate various projects around cycling stimulation in Zuidas, Amsterdam’s main business district.

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