Being born and raised in British Columbia, Canada, Isabella was always surrounded by nature and enjoys spending time outdoors, leading to her passion for running, camping and cycling. As she got older the lack of diversity and representation in these spaces became more apparent. Additionally, from her previous experiences volunteering with international non-profit organisations, Isabella became passionate about social and environmental justice.
Isabella recently relocated to Amsterdam to pursue a Masters degree in Communication Science and is interested in using communication to effectively stimulate behaviour change to create thriving, diverse and sustainable communities.
At BYCS, Isabella assists with creating and sharing content on our social media platforms, analysing communication efforts to determine how we can convey our mission to inspire and create societal transformation through cycling.